Live from the most cost-effective theater in north Hollywood the awardee. Please welcome a minor TV personality Jeger Britt and the nominees for Best Picture are The Sad British man, Room 2 : Back in the Room that Tom Hanks movie Your Dad Liked and the Rosa Parks Story and the best movie of the year is not determined by this award. Sorry well, yes it is award shows how tastemakers honor important art like crash and better movies. Yes we’d all love to believe that these awards are determined by objective voters weighing the artistic merits of each work but the fact is these might as well be the nominees. Money can’t act no but it can make voters at differently and influence them studios and networks throw boatloads of money into what the industry calls for your consideration campaign. Oh I’ve heard of those and I know exactly what they are so you don’t have to explain them. For your consideration campaigns area very specific form of marketing that’s aimed solely at awards voters are not quite bribery but they’re closed.
We don’t have to pay to see movies the studio send them to us for free. This one comes with an iPad or they throw lavish party for voters to meet celebrities. Now weekly together, not to mention the ads studios plaster all over LA .You know what I think he does, the worst offenders are the Golden Globes only the 87 members of the Hollywood Foreign Press get to vote and since everyone in Hollywood knows who they are they get campaign to personally.
This process is such an open secret Denzel Washington joked about it on air during an acceptance speech. Some of you may know Freddie feels he invited me to the first Hollywood Foreign Press lunch and he said they’re gonna watch the movie we’re going to feed him they’re gonna come over you’re going to take pictures with everybody gonna hold the magazine’s take the pictures and you’re gonna win the award.
All that advertising costs money to win an Oscar studios may have to spend up to 10 million dollars. You gotta spend money to make money, Pete Hammond awards columnist Deadline Hollywood look it’s all about the bottom line their studies that show a nomination itself can mean 20 million dollars more at the box office and with a win it can be 35 million and up actually even a flop movie can make money with a nomination getting nominated is just good for business. In winning a major award convey something even more important prestige and power. No one was taking netflix seriously as aTV network so we resolved to win us an Emmy. We went to the neighborhoods of Emmy voters and we gave their neighbors fiftydollars each to put netflix long signs we sent out food trucks with free lunch all around Los Angeles we painted the town with money and that year we want not only one Emmy we won 3. So I took the other two and I melted them down and made them into rings. Now Netflix is a TV network.
What quality can matter but really you’ve got to campaign studios do all sorts of things now to get attention from voters they have concerts trips to Vegas nominees will even come to your house. Now look spending money doesn’t guarantee you’re going to win but if you want to have a chance you’d better campaign. So what’s the point all the movies and TV shows that i love or secretly horrible or not the ones that get nominated are still pretty good when it comes to who wins money talks. I’d like to thank the academy for accepting me and the studio for always putting my needs first.